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Bitză a acceptat provocarea Grolsch Awakening și a ieșit la rampă cu o piesă nouă. 3 minute despre pasiunile care înving orice și care eliberează eul creativ, despre inspirație și despre libertatea oamenilor care-și explorează imaginația.


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The Challenge: 

S-Oil wanted to show it had a mission: to save oil. They knew South Korea's capital had some of the highest gasoline consumption in the world. What's more, car use was increasing, petrol costs rising, and parking spaces scarce. Every day, a Seoul driver wanders for 500m to find a space. Over a month, this comes to 15km of driving. People were using around a litre of gas just trying to park.

The Idea: 
What if we could tell people there was a parking space right here? With HERE balloons, S-Oil did exactly that. They set up a bright yellow balloon in each space. The balloon falls when a car parks in the space, and rises again when the car leaves. Drivers could see the colourful balloons from far away and spot empty spaces. Quick parking means saving time and saving oil. That means happier drivers and a healthier planet.

Did it move? 
The campaign certainly helped drivers to save oil. In just one day, 700 cars used 23 litres less oil. Over a whole year, they saved much more. S-Oil had engaged with people: now they knew it was a company that cared about saving oil. They even put the balloons on their own gas stations. People now thought about cutting gas costs when they thought about S-Oil.


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Dave is an extremely gifted clairvoyant who finds out specific financial information. This video reveals the magic behind the magic, making people aware of the fact that their entire life can be found online.

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The rivalry between football clubs Rangers and Celtic goes past typical name calling and dives into violence, racial slurs and pure hatred. The rivalry between Glasgow's "Old Firm" sides is the most famous in world football. It's the game's flagship loathing, proof of the power of the sport to inspire profound levels of tribal loyalty and a near-Pavlovian revulsion at anything to do with a rival. We examine the situation and try to get a handle on the political, religious, and national identity clashes that have shaped the rivalry, speak to fanzine editors on both sides of the divide and travel with the Bhoys' away support to a match at Tannadice. Originally released in 2012 on www.VICE.com


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